Navigating the technological frontier together
In part one of this SEO blog post, we discussed how search engines rank pages partly by counting backlinks. This may leave the site owner asking, “is this all out of my control?” The search engine algorithms are trade secrets, but there are a few aspects of it that we know. This knowledge can help an owner create a site that looks more lucrative to the search engines while creating better websites for the user overall.
So you want to build your presence on the web? One of the best methods to increase your exposure on the web is to raise your ranking with major search engines. It may sound simple—you work on SEO (search engine optimization) for your site and you rank better—but this has been an ongoing science since the dawn of search. Search engine companies use web search results as the product that they deliver to their users and they want to make sure that it is high quality. Search engines try to optimize the results for their user’s query to the best of their ability. But how do the search engines know what is high quality? Well, one of the methods they use is to measure the amount and quality of backlinks to your web page.
The name of Tech Argonauts was derived from Greek Mythology from the story of Jason and the Golden Fleece. Jason was a mythological prince and hero who was charged with retrieving the Golden Fleece to reclaim his kingdom. For his epic quest, Jason assembled a crew of heroes and captained the ship named Argo. His crew were known as the Argonauts, which translates directly to “Argo sailors”.
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